Selling is a big part of life. We engage in selling dozens of times a day – an idea, an opinion, a recommendation, a product or a service. However, many of us do so reluctantly. We struggle with the notion of having to sell. The cultural archetype of the pushy, dishonest used car salesperson comes to mind. But selling is NOT about the art of persuasion. Rather, the best kind of selling or business development emerges naturally from your genuine interest in the person you are pitching to or hoping to work with. And, your sincere desire to be of use. This program will give you a range of insights, strategies, and proven tools to help you pay attention better so you can get the meeting, earn the sale, and even better, create a deep, lasting, and reciprocal client relationship. Field of Study: Communications and Marketing