Module 1: Start with Your Why

So, what’s your “why”? That’s a pretty common question in business–but it’s also critical when it comes to storytelling. Just like a can’t-put-it-down novel, the protagonist’s “why” is the driving force behind every move she makes. Your “why” is what makes you go to work every single day. Learn how to incorporate that into your marketing and storytelling, and you’ll create an instant bond with your ideal clients!

In module 1, we’ll cover:

• The importance of story–especially your own! • How to discover your true Why—and why it’s fundamental to figuring out your client’s journey and what their next steps ought to be. • Why your stories need to be relatable—and how to dig right into your client’s pain points and emotional needs. • 21 questions to help you dig deep—and identify key moments in your life with absolute honesty • Why meaningful research can help you define your own “why” moments and values—and create an instant bond with your ideal clients

Module 2: Uncover the Real Story

Want to create real connections? Your viewer, listener, or reader needs to really “see” themselves in your story. But how do you create a relatable story they’ll actually read all the way through? You don’t have to share everything, but you do need to share the struggles and triumphs that will resonate with your ideal client. Module 2 is all about crafting a story that will hook your reader from the very first sentence and keep her scrolling right through to the end.

In module 2, we’ll cover:

• A proven structure and framework to help you craft effective stories—and catch your ideal client’s attention • Why you need to find the conflict for your story’s hero to fight against—and the real problem and emotional need that’s central to the story • How releasing your old stories instills trust—and gives you the confidence to help others release theirs • Where to start your story—and how it impacts curiosity in the reader • How to fully engage your audience’s senses—and pick the just-perfect level of detail for your stories • 5 ways you can capture your authenticity in your story—in a way that feels most natural to you

Module 3: Using Story in Your Marketing Efforts

While it’s great to create a master version of your core story, you can’t tell the exact same story verbatim every time you’re infusing it into your marketing. But what you can do? Is learn the specific (and preferred) storytelling format specially-suited to each marketing situation, audience, or platform. Knowing how to “adapt” your story across different mediums to do this help you feel crazy-confident about sharing it–no matter how, where, or when you do it!

In module 3, you’ll learn…

• How to use your story in email marketing—and create an extremely powerful 5-step email funnel that taps into your ideal client’s emotions • 3 tools to help you create killer subject lines that crank up curiosity and increase your email open rates like crazy • Which types of stories to tell on which social media platform—and the delicate dynamic between selling vs. connection • 3 ways you can improve your storytelling for “in person” events or video—and how to use feedback to improve them • How to sprinkle stories throughout your website—that extend way beyond your About Me page!

Module 4: Tell Your Ideal Client’s Story, Too

Connecting with your audience isn’t just about telling your own stories–it’s about telling your client’s stories, too! Module 4 is all about getting to know your ideal client in-depth, so you can craft stories that get the right people hanging on your every word and feeling majorly moved.

In module 4, we’ll cover…

• Why you should know your ideal client so well she feels like you’re reading her mind— and anticipating her needs, even before she even knows she has them! (Yep, this is possible!) • How research can help you speak your ideal client’s language—and create a stronger connection • How to tell stories that give your ideal clients the starring role in “your” stories–much to their surprise (and delight!) • One critical thing you need to pluck out of your stories–and the surprising thing you should replace it with. • Craft your 5-point marketing plan, so you don’t have to break off and worry about ‘craft’ or ‘sales strategy’ while you are engaging with your ideal clients. • Why you need to live and breathe your mission and USP (Unique Selling Proposition) every day if you want to tell quality stories over the long haul.