This step-by-step course teaches you how to craft persuasive messages that connect with your audience and guide them clearly from Point A to Point B. Perfect for small business owners, entrepreneurs, non-profit advocates, and professionals, the course focuses on shaping your message before you speak, so it has the greatest impact. You’ll learn ethical persuasion techniques that build trust and credibility without using sales pressure or hard-selling tactics.

The lessons apply to a variety of communication settings—including public speaking, meetings, and one-on-one conversations—and help you tailor your message to your listeners’ interests, engage their minds and emotions, and design your talking points for smooth, effective delivery. To make preparation easier, you’ll also receive two practical speaking templates.